Hi, I’m Jess Roth.

With a foundation rooted in both freelance and agency environments, I’ve had the opportunity to style for leading brands including Lacoste, Macy’s, and DKNY across e-commerce, editorial, and television. My work lives at the intersection of creativity and strategy—where trend forecasting, product merchandising, and visual storytelling come together to shape compelling brand narratives.

I’ve built and led high-performing styling teams, scaling operations to support rapid production and business growth while elevating styling into a strategic function that informs brand, marketing, and e-commerce decisions. Known for fostering alignment across cross-functional teams, I thrive in ambiguity and lead with a solutions-focused mindset.

From launching and training international teams to driving global operational expansion, I bring a thoughtful, collaborative approach to leadership—one that blends creative vision with impact.